Potter and fused glass artist Sue McIntyre has signed her pottery for years with a single, stylized ‘S’. She wants to make her hobby into a side job. A logo will add to her professionalism so she can incorporate her signature ‘S’ into branded marketing materials. Her ‘S’ reminded her of a figure eight, though, and her goal was to create a logo that would look similar to what she was already using, while adding a hygge, curved appeal.
After doing a study on hand-lettered ‘S’s, I landed on a few where the flourish on the bottom of the ‘S’ was broken. Breaking up the flourish makes it look less like a figure eight and hints at a shadow cast from the main body of the letter. I thickened the down strokes of the letter to make it appear more like a hand-drawn ‘S’, and then added the rest of the name’s letters in the very fun, very clean fonts of Sunn line for the all caps SHARDS in the square version of the logo, and Frenchpress for the lower case ‘sparkling’.
Sue also liked the idea of incorporating a brilliant blue sky with puffy clouds, so the white-0n-color versions of the logo were laid out on a sky-blue watercolor background.