Creating a timeless water pathway logo was the assignment for Water Policy Pathways, a new venture for a water policy consultant. Using lettering and an icon with rounded edges, as well as the teal palette is meant to appeal to government agencies, non-profits and individuals seeking water policy advise.
My client wanted a logo that will stand the test of time, has a water connection, and helps her clients visualize her “path” to successful advocacy for change. Navigating through the maze of policy can be challenging, but the cairn was used as a symbol of way-finding to convey comfort and trust throughout a complex process.
Find out more at www.waterpolicypathways.com.