Project Description

Water Pathway Logo
Electric Logo Design

Water Pathway Logo

Creating  a timeless water pathway logo was the assignment for Water Policy Pathways, a new venture for a water policy consultant. Using lettering and an icon with rounded edges, as well as the teal palette is meant to appeal to government agencies, non-profits and individuals seeking water policy advise.

My client wanted a logo that will stand the test of time, has a water connection, and helps her clients visualize her “path” to successful advocacy for change. Navigating through the maze of policy can be challenging, but the cairn was used as a symbol of way-finding to convey comfort and trust throughout a complex process. 

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