When I was approached by three owners of Wild & Scenic Supply Co. to make an outfitter logo I thought the ‘group’ of decision-makers would be a challenge. I couldn’t have been more wrong. It was great to get each individual’s comments and feedback– it provided fresh ideas for the look of their new logo.
We started with a set of questions (like I do for each of my clients) to gain direction on who they are trying to attract. We worked through the styles and ideas they were going for and I sent them my draft ideas. Somehow, between river trips and family, they got me the feedback I needed and we worked to hone the concept down to the one they loved.
They’ll be using the logo on their branding materials, including business cards, koozies, boat emblems, and on their website at wildandscenicsupply.com.