Logo for Locavore

I had some great direction from Chris, the owner of Paonia Bread Works, who is expanding into a fun restaurant. His place is called ‘Locavore at the Auction House’, a nod to a devotion to local sources and a cross pollination of local traditions. The building he is in was an auction house in rural western Colorado.

He envisions the space as warm, grounded but spontaneous, a relaxed perspective, local, fresh, creative, a little risky, uncharted territory and age old standards…local and worldly…

I used the facade of the building as the base for the logo and expanded on the country style to include hand drawn light elements and classy fonts.