Jacob and Sharon wanted a chicken brand for their poultry farm. They are hand-raising birds to nourish people with the best quality protein available. Their audience includes those who have high standards for what they eat.

To demonstrate home-grown roots, I used negative space to incorporate the local skyline where their birds are raised. They also needed a green theme to ensure consumers are aware that birds are reared on pasture. I used two shades of green, the legs being darker to ‘weight’ the bottom part of the design.

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