A culminating event for the North Fork Valley Creative Coalition’s place promotion campaign was the North Fork Valley Art and Ag Tour in September of 2017. We used bold fall colors and local photography to capture attention and entice participants from near and far.

The photograph was a bit of a challenge to work with because we didn’t have a high enough resolution image to print 11 inches wide (the width of the poster), so I created a column on the right for the event details- participating artisans and locations- while keeping the title and photograph aligned to the left.

The map was also a challenge- I used an inset design to see details for the town-based locations so that viewers could reference them in the wider geographic area.